Stay ahead of every major sports moment in 2026

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Why This 2026 Calendar Gives Operators an Edge

2026 is packed. A year of stacked fixtures, overlapping leagues, and events competing for the same player attention.
For operators, timing isn’t just a detail. It shapes acquisition costs, retention curves, and promo performance.

That’s why we built a calendar that does more than list dates.

Full licensing started 1 Jan 2025 after Law 13.756/2018 and PL 3626/23 unlocked fixed-odds betting, casinos and virtuals.

What’s Inside the Playbook

Key sports events of 2026

Preparation notes before major fixtures

Campaign ideas and timing tips

Players and teams to watch

Expected engagement patterns

Visual layout for fast planning

Creative angles to consider

Brazil Market Snapshot

$1.124 k

Average ARPU 2025

79.5 %

Share of GGR growth from higher ARPU

$7.18 bn

2025 GGR

6.05 % → $9.08 bn

CAGR 2025-2029

The Right Time is Now: Download the Calendar

The 2026 Sports Calendar gives operators a clear planning framework for the year ahead, with preparation notes, campaign guidance, and timing prompts backed by real event schedules.

If your sportsbook and CRM teams want fewer rushed promos and more coordinated campaigns around major fixtures, this calendar is the tool to start with.

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You can’t move event dates. But you can plan ahead.

Is your 2026 promo calendar ready? Now it can be.