Yevhen Honcharenko, Atlaslive: “It’s this blend of advanced technology and professional know-how that drives our success”

Yevhen Honcharenko, Atlaslive’s Head of Sportsbook, discussed valuable insights in a private interview on their platform’s adaptability and what’s available for operators and bettors during Euro 2024.

Euro 2024 is certainly a big event, but it’s far from our first rodeo. Football is by far the most popular choice for bettors — about 80% of all bets are placed on football. It’s like the saying goes: “What’s the difference between chess and football? Everyone plays chess, but few actually understand it. Football — everyone understands it, but few actually play it.” Football resonates with people, and it’s easy for everyone to get into. For this tournament, there’ll be 51 games, and each match will bring in thousands of bets.

We’re ready to make this a memorable experience for players, offering competitive odds, zero-margin markets on certain options, up to 50% bonuses on accumulator bets, tailored enhanced odds, and a variety of promotions.

As for handling the traffic, let’s just say we’re fully stocked and ready to go. If this event were a grand celebration, we’ve got enough food, drinks, and space for everyone who wants to join the fun.

“We’re ready to make this a memorable experience for players, offering competitive odds, zero-margin markets on certain options, up to 50% bonuses on accumulator bets, tailored enhanced odds, and a variety of promotions.” Yevhen Honcharenko, Head of Sportsbook at Atlaslive.

Peak moments, like goals, extra time, or penalties, can drive a huge surge in live betting. So, when do you typically see these betting spikes during major events, and what critical features of Atlaslive’s platform ensure stability and enhance user experience?

The group stage is where we’ll see the most action, but we’re ready to keep everything running smoothly, just like a busy weekend rush. We’ll be offering a variety of markets, competitive odds, and fast settlements — all delivered at our highest standards. Plus, with our Sportsbook Platform’s 99.9% uptime, players can count on a steady, uninterrupted experience from start to finish.

How does your team gear up for high-traffic betting periods? What strategies do you use to efficiently manage these challenges?

Our team puts in the work — analyzing top events, identifying what draws players across different regions, and tailoring the experience to meet each partner’s needs. We know the seasonal trends in all the regions we operate in, so when it’s time to ramp up, we’re right there, applying pressure exactly where it’s needed.

Can you tell us about any recent tech upgrades or innovations that have been added to the Sportsbook Platform to get ready for Euro 2024?

I don’t want to give away too much, but let’s just say we’re set to be faster and even more efficient. There are some exciting upgrades, but I’ll keep those details under wraps for now. One thing’s for sure, we’ll be fully optimized for Euro 2024, and I’d feel for anyone who doesn’t get on board in time!

The Atlaslive Sportsbook Platform is designed as a complete solution for launching online sportsbooks from scratch. It’s a perfect fit for iGaming aggregators, platforms, and operators, thanks to its standout rapid time-to-market capability. Integrating our Sportsbook API can take as little as 2 days, up to 5 weeks—much faster than most.

Our platform’s tech features allow operators to monitor all bets in real time, customize margins, set limits and delays by sport, league, or event, and easily switch between live and pre-match events. This keeps our platform flexible, responsive, and rock-solid, ensuring a first-rate experience for both operators and players alike.

“The Atlaslive Sportsbook Platform is designed as a complete solution for launching online sportsbooks from scratch.” Yevhen Honcharenko, Head of Sportsbook at Atlaslive.

Atlaslive has been named the Best Sportsbook Provider. What sets the Atlaslive Sportsbook apart? Which features and tools in the platform can help operators boost profits and manage risks effectively?

Our edge is all about the technology we bring — speed, automation, and rock-solid reliability. For instance, our Sportsbook Platform templates let operators make adjustments automatically, with zero manual effort. They can even create new templates with a single click. We like to say our tech isn’t just code; it’s alive and adaptive. Our experts deliver top results seamlessly, staying behind the scenes but always making an impact.

And behind this tech is a team we’re incredibly proud of, our bookmakers are a powerhouse. Honestly, if there were a World Cup for bookmaker teams, we’d take the trophy. With my years in the industry, and as a former pro footballer, I can genuinely say, “This is a dream team!” It’s this blend of advanced technology and professional know-how that drives our success.