Atlaslive iGaming Platform Explores Market Prospects in South America
South America is quickly becoming one of the hottest regions for iGaming, creating tremendous opportunities for related businesses to grow. Atlaslive helps iGaming operators succeed by providing solutions that fit both local regulations and international standards. The iGaming platform in South America brings in top-tier tools and a complete set of features to support the needs of partners.
Several factors are shaping the popularity of iGaming here. With more accessible platforms and the widespread use of mobile devices, players can easily enjoy games and place bets from anywhere. On top of this, recent regulatory updates have made online gaming more secure and reliable, encouraging a broader audience to explore online sports betting.
The numbers show a strong upward trend, with South America’s online gaming user base expected to reach 10.4 million by 2028. Leading markets, including Argentina, Brazil, Colombia, and Peru, are seeing notable revenue growth as people across the region embrace digital gaming and sports entertainment. User participation in online gambling is set to hit 2.1% in 2024, reflecting the growing interest and acceptance of iGaming across these vibrant communities.
These are just a few of the key indicators essential for analyzing the market. In the following article, Atlaslive, as a dynamic iGaming software provider for global regions including South America, will share important metrics, such as the total revenue from the region's three main categories of online gaming, current figures for major countries, and projections for the near future, along with other valuable insights.
iGaming Provider Insights on Explosive Market Growth and User Preferences in South America
Player engagement in South America’s online gambling sector is projected to reach 2.1% in 2024, hinting at major growth opportunities as online gaming gains traction. This expanding interest shows a promising outlook for new operators and leading suppliers of software iGaming platforms in South America as new users explore and join the gaming experience.
The graph shows a steady increase in revenue across various online gambling sectors in the region, with online sports betting experiencing notable growth. By 2028, total revenue from online gambling is anticipated to exceed $8 billion, largely due to the rising popularity of online sports betting, which continues to capture a growing portion of the market.
iGaming Platform in South America ARPU
Source: Statista 2024
Football is deeply embedded in the culture, so sports betting has quickly become a favorite pastime. Platforms with sportsbook software solutions in South America have considered this passion by offering a wide array of betting options, especially for major football leagues and tournaments, which has noticeably contributed to market growth. At the same time, online casinos are beginning to draw more attention, although sports betting continues to lead in popularity.
The graph below clearly shows how 2023 revenue is distributed across various segments of the online gambling industry in several South American countries, highlighting the strong influence of both online casinos and sports betting.
iGaming solutions in South America revenue per country
Source: Statista 2024
eSports are becoming increasingly popular, particularly in Brazil. This was clear during the 2022 IEM Rio tournament, where Brazilian teams like FURIA Esports, 00 Nation, and Imperial Esports competed against international teams before a lively crowd at Jeunesse Arena, drawing a peak viewership of 1.4 million.
Though Brazil has top players and a passionate fan base, government support for esports has been limited. Former sports minister Ana Moser classified esports as entertainment rather than a competitive sport, meaning it wasn’t included in the General Sports Betting Law’s definition of sports. However, this situation may change soon, potentially opening up betting opportunities for esports tournaments and allowing local operators to integrate innovative iGaming solutions in South America with this engaging content and new betting opportunities.
South America: The Average Revenue Per User (ARPU) for iGaming Platform
The Statista graph highlights changes in the ARPU across online gambling sectors between 2017 and 2028. The online casino sector, for instance, shows a notable rise, with ARPU climbing from $48.05 in 2017 to an anticipated $556.40 by 2028. In contrast, the online lottery sector sees a steady drop, with ARPU falling from $504.80 in 2017 to $285.80 by 2028. These trends reflect varying user preferences, and as the market expands, integrating a robust sportsbook solution in South America is vital for responding to user demands.
sportsbook software in South America
These numbers make it clear that South America’s lively and active market offers big opportunities for those interested in investing in the iGaming industry. There’s also rising interest in new technologies like customizable sportsbook software and creative features that enhance the player experience in South America, bringing more options and enjoyment. Adopting these innovations is crucial to engaging South America’s tech-savvy, entertainment-driven audience.
Beyond Sportsbetting: Why Crash Games Are So Popular in South America’s iGaming Market
Crash games are attracting more players for their straightforward gameplay, quick rounds, and the control they give players. All of these qualities set them apart from traditional slots. These games are consistently among the top choices in the South America iGaming market. At Atlaslive, we know that our diverse audience appreciates a broad range of options, so we’ve made sure our iGaming platform for different regions as well as South America includes an exciting mix of popular games to suit different preferences.
By partnering with top game providers worldwide, Atlaslive has built a diverse casino games portfolio known for its wide selection, captivating visuals, and engaging bonuses. Our platform offers over 10,000 gaming options, from online casino games to live games, virtual sports, lotteries, and tournaments — all in a single hub. We recognize the strong interest from South American players in crash games, slots, and roulette, and we’re focused on providing the thrilling games local players want. Today, the Atlaslive Platform includes more than 100 crash games, covering all the popular choices. Selecting the right solution for your igaming business from a reliable platform or sportsbook provider in South America is your way to success among the competitors.
A Variety of Regulatory Frameworks in the South America iGaming Market
At Atlaslive, we actively track the shifting regulatory requirements in the South American iGaming market. Each country has its own rules and compliance standards, creating unique opportunities and challenges for operators. Knowing the specific needs of our partners in these regions is essential to us.
Brazil, Colombia: Key Markets for iGaming Providers in South America
Brazil has applied many updates to its regulatory policies. In December 2023, the passage of Bill 3,626/2023 officially legalized online sports betting and casino games, opening up the largest economy to regulated iGaming. This change brings huge growth opportunities for the industry. As a B2B iGaming platform provider, we recognize the need to meet the high demand and strict standards defined by this new legislation. Due to Brazil's updated regulations, betting platforms in South America are set to see great expansion, as operators can now reach a wider audience in a regulated environment.
Colombia is a leader in gambling regulation in the region. Since 2016, the country's regulator, Coljuegos, has managed the industry with a strong focus on compliance and responsible gaming. Colombia’s solid regulatory setup provides a reliable system for licensing and oversight, making it a steady South American iGaming market for operators.
Argentina, Peru, and Chile: Regulatory System Updates and Opening Doors for Betting Software Providers in South America
Each of these three countries brings its approach to regulation, opening up different paths for betting software providers looking to grow in South America.
In Argentina, the approach to gambling regulation is decentralized, with rules differing widely from one province to another. This patchwork of regulations creates both challenges and opportunities for iGaming tech providers aiming to grow their market reach.
Peru is in the early stages of building its regulatory environment. As these new rules take shape, they offer valuable opportunities for early market entrants to tap into the rising demand. Although the final regulatory steps are still in progress, the government is nearing the completion of its framework, with many operators already expressing interest.
The Peruvian government introduced online gambling regulations in 2023, allowing MINCETUR to oversee the licensing and regulation of online gaming and sports betting. This system promotes fair play, and responsible gaming, and boosts government revenue through a 12% tax on net profits from licensed operators. While reaching full regulation takes time, Peru is nearly there. Currently, user participation in the online gambling market stands at 2.1%, with growing interest among Peruvians in a variety of casino games — a promising sign for any iGaming provider looking to enter the market in South America.
Chile is gradually moving toward establishing its online gaming laws. Recently, the country introduced a licensing system for online gambling, inspired by Colombia, Mexico, Panama, and parts of Argentina. The Ministry of Finance has already advanced a bill, approved in its first stage, to regulate online casinos and sports betting.
Atlaslive is driven to keep developing its in-house iGaming Platform and the whole set of products involved to improve the online gaming experience of users across the whole of South America and other global markets. The company adds new features and customizable tools that operators can easily integrate. Our focus covers every part of the user experience and market demands — from Sportsbook and casino games to payment solutions, analytics, CRM systems, and RMT. With our strategic and innovative approach, we ensure our partners can offer a safe, secure, and fully compliant gaming experience across the region.