How We Adapt to the European Market: Interview with Atlaslive CEO Maxim Slobodyanyuk
Atlaslive CEO Maxim Slobodyanyuk discusses the company's approach to adapting its strategies to meet the varied preferences of players throughout Europe’s multicultural markets.
Cultural differences across Europe have undeniably shaped how players engage with iGaming. How does Atlaslive make sure its iGaming Platform can adapt to players' diverse tastes and preferences across the continent?
Adaptability is built into every layer of the Atlaslive iGaming Platform. We designed it to be highly customizable, allowing partners to fine-tune details like game selections, payment options, and more to align with their players' unique needs. But that’s just the surface. When we dig into the data, it gets even more fascinating, historical and social factors, alongside specific regional laws, shape the iGaming scene across Europe in ways beyond standard offerings. Our platform is structured to respond to these variations, ensuring that players everywhere feel connected to an experience that fits their local culture and expectations.
Our platform lets operators adjust their offerings to fit local preferences and rules. This way, we stay ahead in a competitive market, and players across Europe get a more personal and enjoyable experience that feels right for them.
Beyond tech advancements, what other factors are boosting the growth of iGaming in Europe, and how does Atlaslive take advantage of these opportunities?
iGaming is becoming more socially accepted, with things like sports betting, online casinos, lotteries, and virtual sports now seen as mainstream entertainment. As more people are open to these options, operators see a rise in player interest. The European iGaming market is expected to exceed $56 billion by 2028, which highlights this growth.
But, as you mentioned, it’s not just technology driving this trend. A big factor is the rise in mobile accessibility. With more people using smartphones, iGaming has become super convenient - players can join in anytime, anywhere. Our data shows that over 90% of users access games through mobile, showing just how popular mobile gaming has become thanks to easy-to-use apps and mobile-optimized websites.
Additionally, many European countries have a favorable regulatory setup, giving players a safe and compliant environment. This builds trust, encouraging more operators to enter the market.
We tap into modern trends and meet the unique needs of players across Europe by providing region-specific content, personalized marketing, and a wide range of gaming options.
With online casino trends and mobile gaming interest rising in Europe, especially in areas like lotteries, how is Atlaslive adjusting its platform to keep up with these demands?
We’re putting a lot into mobile technology to keep the gaming experience smooth and accessible across all devices. We develop the Atlaslive iGaming Platform as a flexible one, so as mobile gaming continues to grow, we can easily scale and adjust to meet that demand. We’re also focusing on live dealer games, which have become popular because they offer that real-time, interactive feel that players enjoy.
The online casino market is expanding, and we expect more people to get involved, with user participation projected to rise from 6.7% in 2024 to 7.5% by 2029. Blending the online and traditional casino experience is a big priority for us, and we’re dedicated to making Atlaslive a leader in delivering fresh and engaging content. To make this happen, we’re partnering with top gaming providers, over 100 so far, to meet the highest expectations and give our partners access to a wider customer base.
Our gamification tools also play a big role in keeping players engaged. By offering a more personalized, interactive surrounding, we ensure players stay connected and enjoy their time on the platform. Gamification adds real-time excitement and helps build a closer connection with users, showing that we understand their preferences and are here to keep the experience lively and engaging.
What are the main trends shaping the European iGaming market, and how do leading markets impact the industry and Atlaslive's approach to product development?
The European iGaming market is evolving around key trends like the fast growth of mobile gaming, a stronger focus on player safety, and the need for more player-specific options through advanced CRM tools and gamification. These trends highlight the changing expectations of players and operators within the region.
Leading markets like the UK, Malta, and Sweden play a big role in setting the direction for these changes. Their regulatory standards often become key standards in the industry, and their focus on engaging players responsibly and creatively helps to drive innovation throughout iGaming.
At Atlaslive, we're always working to keep our platform current with the latest tech and make it user-friendly. We make sure our solutions are compliant, flexible, and ready to meet the shifting needs of players all across Europe.