Brazil iGaming Market 2025: Facts & Figures You Need to Know
With a population exceeding 211 million, Brazil iGaming market stands as the most promising one in LATAM. The industry has witnessed a substantial surge in revenue, particularly since 2022, when online sports betting was introduced, followed by online casinos in 2023. The rapid expansion of these verticals has captivated Brazilian players, drawing them into the iGaming space for both entertainment and potential financial gains.
The Evolution of Brazil iGaming Market
Why were 2022 and 2023 such transformative years for iGaming Brazil sector? Although online sports betting was legalized in 2018, the absence of a regulatory framework delayed its full-scale development. That changed in 2022 when President Luiz Inácio Lula da Silva enacted Provisional Measure No. 1182, activating the 2018 law and officially legalizing sports betting. Then, in December 2023, the Brazilian Chamber of Deputies passed a comprehensive bill to regulate online gambling, covering online casinos and implementing a structured taxation model for iGaming revenue.
Fast forward to 2025, and Brazil iGaming regulation has fully taken shape, establishing a structured framework that operators must adhere to. This includes stringent licensing requirements, responsible gaming measures, and financial obligations. While this regulatory shift adds complexity, it also brings significant advantages, ensuring a safer, more transparent, and well-structured market for both businesses and players.
Atlaslive closely follows Brazil iGaming regulation, ensuring full compliance with all legal frameworks. With its expertise in dynamic iGaming solutions, the company is well-positioned to navigate this thriving market and support operators in delivering tailored gaming experiences that meet both local and global standards.
A deep understanding of regional markets is essential for building adaptable iGaming platforms that cater to specific regulatory and player demands. This article provides key industry insights, fresh statistics, and a comprehensive look at the trends shaping Brazil iGaming market in 2025 and beyond.
Brazil’s iGaming Surge: Examining GGR and ARPU Trends
Brazil iGaming Market total revenue and change
Source: Statista 2025
This chart clearly highlights the massive spikes in Brazil’s GGR growth during 2022-2023, as mentioned earlier, along with the key factors that drove this surge. These peaks stand out as the highest in both LATAM and global markets, showing just how quickly Brazilian players embraced new forms of online gambling. However, after these highs, the GGR growth rate drops sharply.
Football is a huge part of Brazilian culture, with fans passionately following their favorite teams and players. When online sports betting became legal in 2022, many of these fans eagerly transitioned from just watching games to actively placing bets. This boom in revenue was unique, no other country has experienced a similar pattern. Before these changes, Brazil had an online lottery, but it never really took off and has remained steady without any significant growth.
Brazil iGaming Market Total Revenue by Category
Source: Statista 2025
Interest in online sports betting and casinos in Brazil remains strong, with Gross Gaming Revenue (GGR) continuing its upward trajectory. Sports betting, in particular, has shown steady and sustained growth since its peak in 2022, reflecting a strong demand among Brazilian players. This is largely driven by the country’s deep-rooted passion for sports, especially football, and the excitement of major sporting events.
Since 2023, Brazil has been the driving force behind South America's GGR growth, accounting for around 40% of the region’s total. This dominance positions Brazil as a key market for investment and expansion, playing a crucial role in shaping the future of online gaming in LATAM. By 2028, Brazil’s GGR is expected to hit $3.63 billion, making up nearly 45.1% of the projected $8.04 billion regional total, further cementing its influence in the South American iGaming landscape.
Technical readiness is very important — using high-quality sports betting and casino software solutions in Brazil ensures seamless operations, compliance, and an engaging experience that meets local expectations.
Brazil iGaming Market ARPU 2025
Source: Statista 2025
Brazil’s Average Revenue Per User (ARPU) is set for strong growth, particularly in online sports betting, even as overall GGR growth stabilizes post-2023. Meanwhile, interest in lotteries is expected to decline gradually each year. By 2028, Brazil’s ARPU is projected to reach $1,576, significantly surpassing the regional average. This highlights Brazil’s higher player spending compared to other South American markets, reinforcing its position as a key industry driver.
By 2023, Brazil’s ARPU had already climbed to $366, exceeding the regional average of $281. From that point on, the gap between Brazil and the rest of South America continued to widen.
Looking at 2025, 79.5% of GGR growth will stem from higher average player spending, while the remaining 20.5% will come from an increase in the number of unique players. Online sports betting will contribute 58% of this growth, while online casinos will account for 38%. By 2028, online sports betting’s share of GGR growth will expand to 71%, largely driven by rising ARPU as Brazilian players continue to increase their spending on sports betting.
Brazil iGaming Market: Why Local Players Are the Backbone of iGaming Success
Brazil iGaming Market vs South America
Although Brazil’s player base is expanding at a slower pace, the overall number of participants continues to grow steadily, indicating sustained interest. Online sports betting remains the dominant category, attracting the highest number of players since its legalization in 2022. This reinforces its popularity and significant role in shaping Brazil’s iGaming landscape.
Even with modest penetration rates, Brazil iGaming market holds immense potential, given the country’s size and rising GGR and ARPU figures. A seemingly small percentage still translates to approximately 2 million active players, a number that underscores the market’s strength.
Brazil iGaming market: Who’s Playing? Insights by Age & Gender
Analyzing Brazil’s iGaming audience reveals a nearly equal split between male and female players, despite earlier studies suggesting otherwise. The average player age is 39.24, reflecting the growing reach of online gaming across different demographics.
The largest age group is 25-40, making up more than half of all players (57%), while the 41-56 age group accounts for 28%, showing a strong presence of middle-aged gamers and bettors. With mass digitization bringing more users online, iGaming Brazil audience is more diverse than ever, creating exciting opportunities for industry growth.
Sports Betting’s Role in Revenue Growth & Brazil’s Favorite Sports
Football is the heartbeat of Brazil, with nearly every fan backing a team. Giants like Flamengo and Corinthians each boast over 30 million supporters, highlighting the sport’s dominance.
With daily betting opportunities, Brazilian fans wager on everything from the Campeonato Brasileiro Série A and Copa Libertadores to Europe’s top leagues like the Premier League and Champions League. Football remains the driving force behind sports betting in the country.
MMA follows closely, with a passionate fan base fueling its position as Brazil’s second most popular sport for online betting. Basketball also holds a strong following, thanks to Brazilian stars who’ve made their mark in international leagues.
Volleyball, deeply rooted in Brazil’s beach culture, is another favorite. With the national teams consistently ranking among the world’s best, the sport attracts not just devoted fans but also a growing number of bettors.
The Rise of Digital Payments in Brazil & Expanding Connectivity
Brazil’s digital payment adoption is booming, and with 5G networks expanding, the online casino landscape is more connected than ever.
Cryptocurrency usage is also on the rise, while Pix has overtaken Boleto as Brazil’s dominant payment method. Today, 90-98% of transactions in the country happen via Pix, thanks to its fast, one-step QR code system that has revolutionized digital payments.
Atlaslive supports over 250 payment options, including crypto, ensuring seamless transactions for iGaming operators. More than just a gateway, the Atlaslive Payment Hub connects businesses to top local payment solutions, backed by a dedicated team that continuously optimizes and adapts systems for a smooth and efficient payment experience.
Tapping into Thriving iGaming Market with iGaming Software Solutions Provider in Brazil
Brazil’s iGaming market is full of opportunities, fueled by a passionate sports culture and a growing online gaming audience. But success here isn’t guaranteed — operators face fierce competition and complex regulations. To stand out, they need more than just a presence; they need the right strategy, backed by a robust sportsbook software for Brazil region, a feature-rich casino platform, and airtight regulatory compliance.
That’s where the Atlaslive iGaming Platform comes in. Specially developed for adaptability, it gives partners the customizable tools and expert support needed to navigate Brazil’s fast-moving market. With Atlaslive, businesses can connect with engaged players, optimize their offerings, and build a lasting presence in Brazil iGaming market as one of the most exciting landscapes today.