Anna Batarina on What’s Next for Online Casino Innovation with Atlaslive

Anna Batarina, Casino Product Officer at Atlaslive, tells more about how cutting-edge tech is shaping the company’s casino platform, focusing on upgrades that put players first and emphasize responsible gaming. In this interview, she opens up about Atlaslive's forward-looking strategies and key goals, sharing how Atlaslive Casino Platform can lead in the high-speed world of online gaming.

Could you tell us more about the Atlaslive Casino Platform? What features does it offer, and what makes it unique?

Atlaslive Platform is all about customization and flexibility. We’ve created a product that caters to both sportsbook and casino needs, allowing our partners to shape the Platform to match their brand and audience perfectly. This adaptability is crucial for operators targeting specific markets, and getting started with us is as simple as reaching out with your requirements.

One of the biggest strengths of our casino component is our vast game selection — over 15,000 titles from top-tier providers. Our library covers everything from slots and live casino games to virtual games, lotteries, and unique options like megaways and bonus buy features, offering something for every player’s taste.

We also integrate popular game features that add an extra layer of engagement, helping to attract and keep players on board. This enhances the appeal of our Platform, making it a top choice for operators.

On the security side, our dedicated operations and risks team works tirelessly to prevent fraud, identify and resolve potential vulnerabilities, and maximize revenue for our partners. This proactive approach ensures Atlaslive Platform stays secure, dependable, and profitable.

In a nutshell, Atlaslive Casino Platform distinguishes itself through its high degree of customization, comprehensive game portfolio, engaging features, and strong security measures, making it a solid choice in the competitive online casino industry.

Personalizing user experiences can be tough for many online casinos. How does the Atlaslive casino component help operators offer customized experiences to their players?

At Atlaslive, we know personalization is paramount to creating a memorable UX. Our platform uses detailed data insights to understand what players enjoy and look for, and we make it easy for operators to use this data in meaningful ways.

With advanced data analytics and machine learning, our system recommends games, content, and promotions tailored to each player’s activity. This means every user gets a unique experience that keeps them engaged.

We also provide operators with powerful tools to create custom segments and triggers, so they can design campaigns that truly connect with their players. With Atlaslive, operators can boost engagement, keep users coming back, and finally drive higher revenue.

Atlaslive Platform is all about customization and flexibility. We’ve created a product that caters to both sportsbook and casino needs, allowing our partners to shape the Platform to match their brand and audience perfectly. 

Player retention matters for many online casino businesses. What features does the Atlaslive Casino Platform offer to help operators encourage ongoing player interaction?

Keeping players engaged is a top priority, and we’ve built our casino component to make that happen. We offer personalized bonuses, exciting tournaments, and well-designed loyalty programs, all tailored to give players plenty of reasons to stick around. Our partners have seen up to a 30% boost in retention rates after launching our customized bonus campaigns.

We also run engaging tournaments and support a tiered loyalty program, rewarding players in a way that feels personal. Operators can create loyalty schemes where players earn points based on their activity, which they can later redeem for rewards. Partners using our loyalty programs have seen a 20% increase in retention.

Our CRM tools play a big role in this too, allowing operators to send targeted, personalized messages that make players feel valued. This approach has led to a 15% increase in user engagement for our partners.

In short, our focus is on making the player experience seamless and rewarding, which helps operators boost retention and stay ahead in a competitive market.

How does the Atlaslive casino component handle international gambling compliance, and what features support responsible gaming?

At Atlaslive, we’re committed to meeting international gambling standards. Our Platform is fully GDPR-compliant, ensuring top-notch data privacy and security. We’ve designed it with responsible gaming in mind, equipping operators with tools to promote safe and fair play.

Every user account includes responsible gaming options, allowing players to set personal limits, like deposit caps, session time restrictions, and self-exclusion features to prevent gaming addiction. Operators can also monitor and manage risky behaviors in real-time, helping to keep gaming safe.

We also work closely with global organizations dedicated to responsible gambling, staying up-to-date with best practices to create a secure gaming environment. Plus, we’re always upgrading our Platform, so operators have everything they need to stay compliant with evolving regulations.

What’s next for the Atlaslive casino product? Can you share some upcoming features and plans to keep it ahead in the market?

I’m genuinely excited about where we’re taking the Atlaslive casino product. One of our big focuses is on blockchain technology, which could bring a whole new level of transparency and security, allowing us to offer provably fair gaming and secure transactions.

We’re also diving deeper into big data and AI to understand our users better, delivering game recommendations and promotions that feel tailor-made. This level of personalization is key to boosting engagement and keeping users satisfied. We’re continually refining our Platform’s design to make it as user-friendly as possible, something that’s essential for attracting and keeping today’s players.

We’re expanding our game selection, too, by partnering with more top providers, so players can look forward to an even richer variety of options. Responsible gaming is another top priority, and we’re enhancing our tools for self-regulation and behavior monitoring to support safe play.

As we expand into new markets, like Brazil, we’re committed to meeting all local regulatory needs and ensuring our Platform fits regional preferences. It’s an exciting time for us, and we’re ready to adapt and innovate to stay ahead.