9 Core Rules For Smart Casino Game Management to Boost Your KPIs
At Atlaslive, we don’t just hand over the tech and walk away. We work with you to grow.
Managing a strong casino product isn’t focused solely on offering the best games. The goal is to hit as many "rights" as possible — showing the right games to the right users at the right time.
This approach is what we at Atlaslive call smart game management.
In this guide, our casino product team shares key recommendations for how to position and promote games to get what operators really want:
- higher engagement
- better retention
- stronger business outcomes
From layout decisions to data-backed updates, this is the practical playbook that reflects how high-performing brands succeed using our platform.
9 Recommendations on Smart Game Management
1. Use Performance Data to Reposition Games Monthly
Game positioning has to be dynamic. To keep your content relevant, review and update your placements at least once a month.
Relocate games showing declining performance to less visible areas of your interface. Keeping them in prominent positions only drags down engagement and reduces the chances of better-performing content being discovered.
Review positioning by analyzing these three key metrics:
- GGR (Gross Gaming Revenue): How much profit is the game generating?
- Number of Active Players: How many unique users are engaging with it?
- Turnover: How much money is flowing through the game overall?
This data gives you a clear view of what’s working and what isn’t. Games that consistently underperform can be rotated out of key positions, while top performers should be brought forward.
This monthly rhythm makes your casino layout reflect actual player behavior and business performance instead of assumptions or outdated promotions.
2. Optimize High-Traffic Zones for Maximum Impact
Some parts of your casino site naturally attract more attention, and they should be treated like assets. By placing the right content in the right locations, you can dramatically improve both engagement and revenue.
Here’s where to focus:
- The first screen of the main page: This is the most-clicked area across most platforms. Prioritize games that are both business-attractive and user-popular.
- The first three categories in the navigation bar: These drive a large share of traffic and are often a user’s first interaction point. Choose categories with proven appeal and business value.
On Atlaslive, the most effective examples tend to be Top Games and Crash categories that combine user interest with strong performance metrics.
Treat these zones like storefront windows: they shape the user journey, influence session time, and directly impact conversion.
3. Prioritize the Top Six in Every Category
Most users don’t scroll far, which makes the top six positions in each section your next most valuable real estate after the homepage and navigation menu.
Use those spots to highlight games that are both popular with users and deliver consistently strong GGR performance.
This combination helps keep users engaged while also optimizing revenue potential per session.
Don’t waste these top rows on filler. Every spot should earn its place through data, not assumption. A well-curated category top six can outperform an entire grid of unranked titles.
4. Keep Categories Thematically Consistent
Categories are like promises to your players. When someone clicks into a category like Megaways, they expect to find exactly that. If the selection feels random or misleading, trust drops, and so does engagement.
That’s why thematic accuracy matters. Only include games that clearly belong to the category in question. For example:
- Megaways should only include Megaways titles
- Crash should only show games with that specific mechanic
- Jackpot categories should exclude non-jackpot content
This kind of consistency improves the user experience, increases satisfaction, and encourages deeper browsing. It also reflects better on your brand because you’re not just promoting games, you’re curating an experience that makes sense.
5. Don’t Overuse the Same Games Across Categories
It might seem harmless to place top-performing games in multiple categories, but overdoing it can work against you.
When the same title shows up everywhere, it reduces the sense of discovery for users and makes your content layout feel repetitive. Players are more likely to browse when each category offers something distinct.
If a game appears in more than one place, make sure it genuinely fits the theme and adds value there instead of filling a gap. This approach keeps the experience fresh and gives more games a chance to perform.
6. Limit Category Count to Keep Users Focused
When everything competes for attention, nothing stands out. That’s why it’s important to keep your category list short and purposeful. Ideally, no more than 5 to 7 categories per page (for both casino and live-casino).
Platform data shows that users mainly interact with the first three categories, which means anything beyond that gets far less visibility. Loading the page with too many sections can overwhelm users and dilute performance.
A focused layout helps players navigate faster, find what they want, and spend more time playing instead of scrolling.
7. Positioning Won’t Save an Unpopular Game
Even the top spot on the homepage can’t fix low appeal.
That’s why it’s important to track performance regularly. If a game shows weak engagement or low GGR despite premium placement, move it out. Visibility should be earned, not just given.
Prioritizing games that actually resonate with players leads to better sessions, higher retention, and more meaningful use of your most valuable space.
8. Use Analytics to Guide and Test Your Lineup
Smart game management isn’t a one-time setup; it’s an ongoing process. Regularly review performance data to understand what’s gaining traction, what’s slowing down, and what’s worth testing.
Use that insight to:
- Identify high-potential games early
- Experiment with positioning to see what improves engagement
- Prioritize games that show strong results for both users and your bottom line
The more often you check in, the faster you can react and optimize.
9. Keep Categories Fresh with New and High-Performing Games
Don’t let your category lists go stale. Regularly update game selections by reviewing your full product library instead of just the games already in categories. This opens the door for high-performing titles, new releases, and hidden gems to boost engagement.
New games arrive all the time, but not all of them earn a top spot. Make it part of your routine to check upcoming releases, test early, and track performance in real conditions. Strong performers should move quickly into relevant categories and top positions.
A pro tip from our casino team: Stay in touch with your Manager to get early access to announcements — it’s the easiest way to test smarter and refresh faster.
Final Note
At Atlaslive, we don’t just deliver technology. We partner with you every step of the way to ensure your success.
Smart Game Management is one of the key drivers of casino performance. It’s a continuous process of collaboration, optimization, and growth. Our team works closely with operators to implement best practices, monitor results, and adapt strategies in real time. Together, we make sure your game lineup not only performs but evolves with player behavior and market trends, driving sustained engagement and revenue growth.
With Atlaslive, you’re not alone. You have a committed partner invested in maximizing your casino’s potential.
Ready to upgrade your casino’s game lineup? Contact Atlaslive to learn how our platform supports smart game management for better results.
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This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.